The name already knew the way out.

The word "exit" was sitting right inside "Exitooth." Once we saw it, the mark designed itself: a tooth walking out through an exit door, a shape that reads instantly and never needs the anatomy spelled out. It gave the brand something rare in this category, a mark with a sense of humour that doesn't undercut its credibility. From there the identity built out clean and considered: a controlled palette, confident type, and a photography approach split to do two different jobs, straightforward studio shots for fast, easy browsing on the store, and brand forward editorial shots for marketing, so the brand has room to show personality without slowing down the buying decision. On the site, the interactive tooth map, select the tooth, find the tool, became the front door to the whole store, turning what could have been a plain product grid into the fastest way a busy dental professional finds exactly what they need. Exitooth launched with a full identity, a working store, and a matching set of photography and print assets, ready to sell and market from day one.